Hello, I’m Anna —
an artist, surfer, solo traveler, and dedicated brand designer.

A smiling portrait of Anna with long, wavy brown hair standing on a sandy beach with ocean waves and blue sky in the background.
A polaroid of Anna standing outdoors at night, smiling with her eyes closed and hands on her hips, wearing a Ripcurl wetsuit and a watch, with tropical trees in the background.

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hello@annalawrence.design

Anna holding a blue mug with a mountain and camping tent design, on a red dirt trail in a semi-arid landscape in the outback of Australia with sparse vegetation and cloudy sky.
Open travel journal showing illustrations and handwritten notes about a trip to Kings Canyon, Uluru, and Kata Tjuta in Australia. The pages include sketches of animals, scenery, and maps, with details about daily activities and landmarks.

I help brands express who they are through refined, elevated design. My experience within the luxury travel and hospitality industry brings an emphasis for depth, integrity, and exceptional craft to every project, while my visual art background echoes in my hand-drawn logos and illustrations. I’m most inspired by brands shaped by place, culture, and lived experience — where design carries weight beyond aesthetics and supports a thoughtful foundation.

My design philosophy is inspired by a curiosity for new places and paths in life. Raised in the coastal town of Wilmington, North Carolina, I began my career with a luxury international travel company while studying Graphic & Experience Design at NC State University. After graduation, I embarked on a solo journey to Australia and spent most of a year living and working in Byron Bay — building my studio between surf sessions and travel itineraries.

When it was time to return home, I spent a couple years in Colorado Springs, immersed in frontier landscapes and outdoor adventure. Living between tranquil coastlines and rugged mountains shaped my understanding of how environment influences culture — and how brands reflect that local insight. 

Today, I run my studio from North County San Diego, partnering with hospitality, lifestyle, and experience-led brands that value authenticity, intention, and detail. When I’m not designing, you’ll likely find me surfing, hiking, or planning my next trip — always gathering inspiration from the world around me.

Design Services

Brand Identity

Hand-drawn Logos



Art & Illustration


Print & Web Design

Interested in working together?

If you're ready to create branding that truly resonates with your business, I’d love to chat about your project.