Theory of Tea is a luxury tea brand identity and packaging design project for those who enjoy tea as an experience. Each blend is thoughtfully crafted to elevate the mind and body, inspired by the stories and origins behind the leaves. The brand identity emphasizes an appreciation for art, nature, and culture, with an abstract visual aesthetic that encourages restful meditation.

For Theory of Tea, tea time is sacred — a moment to rest your body and let your thoughts wander, guided by a flavor from abroad. Each sachet features a proverb from the tea's cultural origin, prompting a moment for contemplation inspired by global flavors and perspectives. The project included a custom logo suite, packaging and dieline design, and tea sachet design — bringing the brand's contemplative philosophy into the products themselves.