Theory of Tea is a luxury brand for those who enjoy tea as an experience. Each blend is thoughtfully crafted to elevate the mind & body, inspired by the stories and origins behind the leaves. The brand identity emphasizes an appreciation for art, nature, and culture, with an abstract visual aesthetic to encourage restful mediation.​

For Theory of Tea, tea time is sacred— a moment to rest your body and let your thoughts wander, guided by a flavor from abroad. Each sachet features a proverb from the tea’s cultural origin, prompting a moment for contemplation inspired by global flavors and perspectives.