Outdoor Adventure Brand Identity & Logo Design

EV-XPLR

Date: Spring 2024
Service: Core Visual Identity

EV-XPLR is the ultimate companion for adventurous EV drivers — fusing the thrill of electric vehicle driving with unforgettable journeys through the great outdoors. The platform provides real-time insights on EV-friendly campgrounds, charging stations, and scenic routes, simplifying the planning of electrified road trips and outdoor adventures.

The logo design for EV-XPLR combines bold typography with a custom mark that fuses a compass and a lightning bolt — communicating the brand's identity as an adventurous outdoor platform built specifically for EV drivers exploring the road less traveled.

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