Founded by former pro-surfer Luke Munro, Fast Track provides private surf coaching to all levels at the best breaks, made accessible via jet ski. The mission of the brand is to give people an epic experience riding the best beginner waves possible, and to give experienced surfers a way to access a jet ski for practicing tow-ins and riding bigger waves...aka, a way for everyone to get stoked.

The brand identity and logo design for Fast Track was built to communicate boldness, confidence, passion, and leadership, with a nod to modern surf culture. The logomark is integrated with the typography, creating a strong relationship between design elements — emphasizing energy, progression, and forward momentum. Initial sketches explored ways of representing waves, movement, and progression with varying degrees of abstraction.

Collaboration with New Beach Co in Byron Bay, Australia.